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Digital transformation has become one of the most talked about business strategies not only in Wall Street but also among mainstream business worldwide. Ford, the world's first automobile manufacturer, has announced last month that it will stop producing most of its cars and focus on transportation services. Tesla wants power companies to stop producing energy and help individual households to create their own electricity instead.


Companies that know how to use technology to create new products, new business models, new marketing strategies, new work practices are reaping success. Through recent success stories and examples from innovative companies — large and small, high-tech and traditional - this seminar proposes a number of innovation strategies and practices that Vietnamese entrepreneurs could adopt to invent or re-invent their products and services.


Using examples from Apple, Google, Uber, Tesla, Johnson & Johnson, and a host of much smaller but equally innovative firms, this presentation presents the latest trends in innovation that could apply to the products, processes, marketing and organisation structure and culture of any company seeking to compete successfully in a technology-enabled economy.


In particular, this talk suggests practical and feasible innovation strategies for start-ups and small firms, with the participation of experts from the University of Hawaii and more. After all, the billion-dollar companies used as illustrations in this seminar were startups just a few years ago.


Key Points to be discussed

  • Digital transformation in mainstream business worldwide
  • How to use technology to create new products, new business models, new marketing strategies and new work practices
  • Suggestions on practical and feasible innovation strategies for start-ups and small firms

Agenda

09

00

-

09

05

Opening remarks

by EuroCham Executive Committee

09

05

-

10

05

Presentations

Prof. Tung Bui

10

05

-

10

25

10

25

-

10

30

Closing Remarks

by EuroCham Executive Committee

Speakers

  • Prof. Tung Bui (Chair and Professor of Information Technology Management and Faculty Director, Vietnam Executive MBA (Hanoi & HCMC) в University of Hawaii)

    Prof. Tung Bui

    Chair and Professor of Information Technology Management and Faculty Director, Vietnam Executive MBA (Hanoi & HCMC) в University of Hawaii

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  • Non-member Price | On-site Cash Payment

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