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From the first and only daily research monitor of Vietnamese eating out behaviours, our speaker will share key insights on important development in the market and what that means for operators, manufacturers, and investors.

Join the event and get the latest market update based on over 22,300 consumer interviews to understand
  • What has changed in the past one year in Vietnam’s urban out of home market?
  • Do the consumers look the same?
  • Are they driven by similar motivations?
  • Do they frequent the same type of outlets?
  • Who are the winners & losers in this fierce competition?
  • ​What actions can operators and manufacturers take to stay ahead?

OVERVIEW
  • Overview of the OOH market compared to last year.
o Has the market grown or declined?
o Who are the winner and loser?
  • The shift in consumer profile
    o Generation Z is now the fastest growing consumer group in OOH market
    • What motivates consumers to choose a foodservice outlet?
    o Have consumers started to consider more diverse factors when making decision?
    o What drivers have become much more important in the past 1 year?
    • How has Net Promoter Score changed in the industry?
    o Who achieved the biggest improvement?
    o What does this mean for the industry and the players?
    • The rise of Generation Z and what that means for the foodservice business.

    Find out the answers to these questions and so much more at EuroCham’s breakfast seminar.

    The comprehensive seminar will give you the chance to hear from some of the leading minds in research in Southeast Asia, as well as provide actionable insights and some excellent networking opportunities.

    Agenda

    8

    30AM

    -

    9

    00AM

    9

    00AM

    -

    9

    05AM

    Welcome Remarks

    Mr. Guy Balza, EuroCham Executive Committee Member

    9

    05AM

    -

    9

    35AM

    First Presentation

    Thue Quist Thomasen

    9

    35AM

    -

    10

    05AM

    Second Presentation

    Linh Nghiem Vu Huong

    10

    05AM

    -

    10

    40AM

    10

    40AM

    -

    11

    00AM

    Closing Remarks

    Mr. Guy Balza, EuroCham Executive Committee Member

    Speakers

    Sponsors and Partners

    Organizer

    Sponsored by

    Media Partner

    Co-Hosted

    Corporate Partners 2017 - Platinum

    Corporate Partners 2017 - Gold

    Premium Service Partners

    Tickets

    • Member & Co-host Price | Bank Transfer Payment

      ₫650,000

      Standard Price

      Participation Fee for Member (breakfast included)

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    • Non-member Price | Bank Transfer Payment

      ₫950,000

      Standard Price

      Participation fee for non member (breakfast included)

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    • Member & Co-host Price | On-site Cash Payment

      ₫650,000

      Door Price

      Participation Fee for member (breakfast included)

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    • Non-member Price | On-site Cash Payment

      ₫950,000

      Door Price

      Participation for Non-member (breakfast included)

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    • Event Voucher

      Free

      Standard Price

      - Only EuroCham Corporate Partners could use Event Voucher to attend event without paying extra fee.
      - Pre-registration is required
      - Please present event voucher upon check-in

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